Behind the little shoes

About us

“The only important thing about design is how it relates to people.” – designer, educator, and author Victor Papanek

Why choose us?

Truly unique

We are a unique brands that takes the creativity of mothers’ one step further by creating what they have in mind from their simple drawing into something amazing.

Ethical journey

Our aim is to be part of the ethical industries in Ethiopia by creating an ethical and sustainable supply chain.

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Friendly service

We will help you find whatever you are looking for and we are always on hand to answer your questions and ensure that you have a great shopping experience with us.

Give back

We donate 10 ETB from every purchase you made, and a pair of shoe for every 7.19$ you donate to help children in need. Together we can build a better future.

History of our little company.

Hi, I am Tsion

        I am one of the co-founders of Wolfaby. I created this company based on what I love the most “Making cute things at home”. I am a mother myself and had plenty of time whilst I was pregnant, so I started to learn knitting from my grandma.  Finding personalized items in Ethiopia is hard and many other new mothers around me were interested in what I created and started ordering my products. I am married to a manufacturing engineer so, together, we started making quality, perfect fitting, cute baby stuff and decided to call it Wolf of Abyssinia simply translated as “small, exotic, and loyal.  Since then. Wolfaby has grown each day, adding new products from time to time, as we try to reach out to as many children as possible around the globe.

Wolfaby is an Ethiopian origin brand that designs contemporary baby clothing and associated products. Wolfaby makes handmade baby booties, blankets, and knitwear using “the artisan way”. What makes Wolfaby unique is all the products are made to order and not mass-produced. Every product is cut and stitched individually making every product unique and detailed. Wolfaby is a business built on sustainability and ethics from product development to making products for new generations with an ethical fashion mindset at an early age.

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more...

Wolfaby is driven from the first words of Wolf of Abyssinia meaning ቀይ ቀበሮ (Ky kebero), ዋልጌ (Walgie), Simien jackal or Simien fox, or generally Red fox of Ethiopia. This specific bread of fox is indigenous for the high lands of Ethiopia it is listed as endangered by the IUCN. Even though it’s a bit hard to pronounce “Wolfaby” in Amharic the word is Ethiopic and we put mining behind it. The red fox is a native small bread of fox indicating we have started small in Ethiopia, a fox is a loyal and ambitious same us our commitment to our customer and products. The look and glamour show our efforts for building the most cutest and beautiful products. 

Also making a national protest through our brand to conserve the Ethiopian wolf from extinction. Support Ewcp

Wolfaby is more than a brand. Building a community of mothers is our priority. Wolfaby is currently collaborating with Ethiopian mother bloggers and vloggers into building the biggest mothers community around many platforms with diversified mothers working toward a common goal. We are also working on blogging site answering unanswered questions of moms in Ethiopia. Discussing and working on problems that we can solve only when we are together. Shortly, our company is in the plan of building a foundation focused on solving the major issues of babies and kids born and raised in the streets of Addis Ababa by training their mother to fit in the economy and raise a baby with a better future.

Over 267 million preschool-age children and over 568 million school-age children live in areas where soil parasites are intensively transmitted and require treatment and preventive interventions. More than 1.5 billion people, or 24% of the world’s population, are infected with soil-transmitted Disease. Shoes play a major part in our society especially in 3rd world countries where shoe access is limited and expensive. Making shoes easily reachable, inexpensive, long-lasting, and decomposable in the future at Wolfaby, plays a major role in building a better place. By research and development through our foundations, we are working to lower the numbers of kids suffering from soil-transmitted diseases.
Contact us and contribute to our research and development. Help us build a better place.

It only takes 10$ to put a new pair of durable leather shoe on a child so don’t hesitate to donate or contact-us. For every 10$ you donated we will gave out a shoe for a child who needs it, and share that love to the world. 

We are a small enterprise with big ambition and minimal administration because small is where the innovation, the passion, the love, the creativity, and where all the beauty is. We will though grow in roots impacting every child’s and parents’ life we touch through our products and change every child’s life we touch through our projects and foundations. Join our journey where we put meaning behind the purchase.

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