Hi, I am Tsion
It started in the quiet.
Before the machines were humming and the website was live, there was just a mother, a pregnancy, and a lot of time. In the soft light of an Addis Ababa afternoon, I sat with my grandmother. She didn’t just teach me how to knit; she taught me how to weave patience into every loop.
I was just looking to make “cute things at home” for the little soul I was waiting to meet. But in Ethiopia, finding something that felt personal—something that felt like it was made for your child and not just for a shelf—was like searching for a needle in a haystack.
So, I made them myself.
Other mothers noticed. They didn’t just see a pair of booties; they saw the hours of devotion in the stitches. They started asking, then ordering, and suddenly, my living room became a workshop.
The Engineer & The Artisan.
I am married to a manufacturing engineer, which makes for a pretty interesting dinner table. While I brought the passion and the “grandma-approved” craftsmanship, he brought the precision. Together, we obsessed over the “perfect fit.” We didn’t want clothes that just looked good for a photo; we wanted clothes that moved, breathed, and survived the beautiful chaos of a toddler’s tantrum.
We named our dream Wolf of Abyssinia.
Every single Wolfaby piece is cut and stitched individually. It’s made-to-order, meaning your baby’s blanket or dress didn’t sit in a dusty warehouse for six months—it was created specifically for them. We call it The Artisan Way. It’s a bit slower, and a lot harder, but we believe the hands that make the clothes matter as much as the child who wears them.
Impact.
Wolfaby is our love letter to Ethiopia and to the children who will eventually lead it. We want our children to grow up in a world where fashion is ethical, sustainable, and full of meaning. You aren’t just making a purchase. You’re joining a journey. You’re choosing the handmade over the heartless. You’re choosing a story.
Have you ever wondered where our name comes from? Wolfaby is inspired by the incredible “Wolf of Abyssinia”—better known as the beautiful Ethiopian red fox (Ky Kebero or Walgie).
Just like this resilient little fox, we started out small, right here in the beautiful, rugged highlands of Ethiopia! But don’t let our size fool you. Just like our native fox, we are fiercely loyal to our community and driven by a big ambition: to bring you and your little ones the absolute cutest, most comfortable, and most beautiful products.
While “Wolfaby” might be a fun little tongue-twister in Amharic, it is bursting with local heart and Ethiopic roots.
Most importantly, we’re on a mission with a purpose. We want to help protect the beautiful, endangered Ethiopian wolf. With every piece we make, we’re raising our voice for conservation and proudly supporting the Ethiopian Wolf Conservation Programme (EWCP). 🌿
At Wolfaby, we believe that raising a little one takes a village, and we are building exactly that! We are so much more than a brand—we are a growing family.
We are currently teaming up with amazing Ethiopian mother bloggers and vloggers to create a vibrant, diverse community of moms across multiple platforms. Whether we are swapping stories, sharing tips, or building a dedicated blog to answer those tricky everyday questions, we know that we are so much stronger when we lift each other up.
Most importantly, our dream is to make a lasting difference. We are putting plans in motion to launch a foundation dedicated to supporting mothers and children living on the streets of Addis Ababa. By providing economic training, skills, and support, we want to help these mothers build financial independence and give their babies a brighter, more secure future. 💛
We love keeping things small. Why? Because that’s where the magic happens! Without the corporate fuss, we get to pour all our love, creativity, and passion directly into what we make. Even though we are small, our roots are growing deep. We want to touch the lives of every family and child we connect with, both through our products and the projects we care so much about. Come along on this journey with us, and let’s put some real meaning behind the things you bring into your home. 💛
We believe that comfort begins with the perfect fit. By combining modern design technology with hands-on manufacturing expertise, we are continuously refining how children’s clothing is sized and constructed. We don’t just follow standard patterns; we engineer our garments to move with your baby, ensuring soft, non-restrictive fits that allow for growth and all-day play.
Through continuous research into textiles and functional sizing, our goal is to elevate the industry standard. Every seam is calculated, and every fabric choice is researched to bring you durable, breathable, and beautifully tailored essentials.